Big TV, the Reliance Anil Dhirubhai Amabni Group’s soon-to-be-launched direct-to-home (DTH) venture, has bagged the official DTH partnership for the Indian Premier League (IPL), the Board of Control for Cricket in India’s Twenty20 cricket tournament, for a bid of $31.16 million (about Rs 137 crore) for the next four years.
Reliance Entertainment President Rajesh Sawhney said in a statement: “We at Big TV are excited at being chosen the DTH partner of the DLF IPL. As an official partner of this premier event, Big TV will play its role in the enhancement of the league and in the process add to its own business and public profile.” Bharti Airtel, however, declined to comment on the issue. link
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